What we learned from Première Vision, Munich Fabric Start and Milano Unica

Three cities. Three trade shows. Hundreds of conversations. And one growing conviction: the textile industry is entering a new phase — digital, immersive and far more efficient than ever before.

S2G XR took part in Première Vision Paris, Munich Fabric Start and Milano Unica not just to “show up”, but to show something new: how sourcing can become smarter, cleaner, faster — without losing the soul of the industry.

Three events, one constant: the appetite for change

After three shows, a few things stood out:

Too many samples.
Too much waste.
Too little clarity before production.
Too little collaboration before key decisions.

Everyone wants to move faster, reduce waste and stay reliable. That’s exactly where digital tools like ours come in — not to replace the fabric, but to transform how it’s presented, evaluated and chosen.

When a demo becomes a game-changer

At each event, we offered more than a pitch. We offered a live experience:

Pick a fabric. Select a pattern. A few clicks — and the result appears instantly on a virtual sample.

Change the base? Adjust the color? Done.

No delays, no imagination required. Just clarity. And it wasn’t a concept — it was working tech.

People came out of curiosity, but stayed for the practicality.

From exploration to transformation

One thing was clear: digital sourcing isn’t a trend — it’s a strategic advantage.

But only when done right. That means intuitive tools. Smart features. A platform built for real-life pressure, complex collections and global teams.

That’s what S2G XR is about. We’re not here to decorate. We’re here to accelerate.

What’s next?

We came. We showed. We listened.

Now we’re building on everything we’ve learned — improving features, strengthening partnerships and helping more professionals switch from outdated tools to immersive sourcing that works.

Missed us in Munich, Paris or Milan? No problem. Our showroom is always open.

And this transformation? It’s just getting started.