Project S2G XR is co-funded by EUREKA member countries and the European Union Horizon 2020 Framework Programme.
This project has received funding from the Eurostars programme as part of the European Partnership on Innovative SMEs. The partnership is co-funded by the European Union through Horizon Europe and national funding budgets of the participating countries.
S2G XR (Style2Garment Extended Reality) is a research and development initiative aimed at increasing the competitiveness of European textile-producing SMEs by providing them with a cost-effective and immersive trade platform. The platform is designed to enable B2B suppliers to digitize, manage, develop, communicate, and push/pull their products more efficiently and at a lower cost, thereby making them more competitive in the market. The platform is powered by state-of-the-art XR plug-ins that create high-definition 3D showrooms for garments, providing potential B2B buyers with access to a pool of unique and price-competitive products from Europe. Overall, project S2G XR aims to mitigate the problematic import volumes of European textile brands and buyers by providing a sustainable, transparent, and peer-reviewed platform that allows European textile-producing SMEs to compete more effectively in the global market.
European SMEs producing textile goods increasingly face high price pressure and competition from the leading textile production hubs as never before. Attractive offshore conditions for European brands and buyers, which represent a significant demand for textiles goods, result in constant relocation tendencies for sourcing activities. These tendencies result in an overall increasingly regressing textile manufacturing economy in Europe. To counter this situation, project Style2Garment (S2G) Extended Reality (XR) seeks to increase the competitiveness of textile-producing SMEs from Europe to mitigate the problematic import volumes of European textile brands and buyers.